SUMMARY: You need to defend your 2009 marketing budget with chief executives who expect you to justify every expense. How do you cope with these budget meetings -- often tinged with challenging scenarios and office politics?
Part II of our Special Report on defending your budget offers plenty of common-sense practical tactics and tips for these face-to-face budget sessions. They include:
-Present your budget as if you were telling a story
-Bring plenty of properly labeled and numbered handouts
-Bring a calculator to be able to recalculate on the spot
-Know what’s negotiable and what’s not