Nov 04, 2008
SUMMARY: We take a break from the norm this week to look at the topic of survey accuracy – considering the role surveys play in marketing as well as presidential elections. Marketers read survey results all the time. But results can be inaccurate – especially outside of professional and academic research. Here’s a primer on how to find the most common flaws in surveys. || |
How to Spot the Common Flaws in Marketing SurveysClick here to see larger, printable version of this chartUseful links related to this articleNot a Subscriber to Sherpa's Chart of the Week? Click Here to Get a New Chart Delivered to Your Inbox Every Tuesday!
More Research Data from Sherpa:
MarketingSherpa’s 5th Annual Business Technology Marketing Benchmark Guide 2008–09: