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Nov 04, 2008
Article

New Chart: Special Primer on How to Find the Most Common Survey Flaws

SUMMARY: We take a break from the norm this week to look at the topic of survey accuracy – considering the role surveys play in marketing as well as presidential elections. Marketers read survey results all the time. But results can be inaccurate – especially outside of professional and academic research. Here’s a primer on how to find the most common flaws in surveys.
How to Spot the Common Flaws in Marketing Surveys


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