SUMMARY: Publishers looking to social networks to connect with new audiences are finding Twitter, the short-form content platform, as a key channel to reach some of the most engaged networkers.
We talked to publishers who have established successful Twitter presences to find out how to get started and become good citizens of the community. Includes tactics for:
o Studying your potential audience
o Establishing a publishing strategy
o Growing your audience
o Supplementing your existing editorial and social-media efforts