SUMMARY: The buying power of mothers tops $2.1 trillion a year, and they control 85% of household income. Is it any wonder moms are among the most coveted consumers in the U.S. market?
Part II of our Special Report on marketing to moms includes:
- Tips on creating effective email campaigns for mothers
- Components of successful messaging strategies
- Segmenting the market
- Info on mom panels
- Marketing to mothers of color