SUMMARY: Subscription-based publishers face plenty of competitors with complimentary content. So, marketers must provide a clear, compelling case for the value of their premium products and services.
Angie Hicks, Founder and CMO, Angie’s List, talks about how she and her marketing team are growing membership 70% a year for their subscription-based consumer reviews and ratings site. Includes tips on:
o Soliciting trustworthy user-generated content (UGC)
o Supplementing UGC with value-added content and services
o Evolving a service to meet consumers’ needs