Jason Billingsley, Elastic Path Software’s vice president for innovation, talks about his B-to-B Demand Generation Summit presentation, “How an Integrated Social Media Program Doubled Lead Volume at Elastic Path Software.”
Billingsley provides insight into how marketers can take advantage of blogging and tie their blogs into their marketing strategies. He brings with him the experience gained from launching a blog on a shoestring and making it the most subscribed-to eCommerce blog online.
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(Podcast length: 6:21 minutes)