SUMMARY: Find out what marketers at thousands of
B-to-B organizations in the US and Canada revealed to MarketingSherpa about practices that can generate, qualify and nurture new business leads.
This data, taken from MarketingSherpa's 2008 B-to-B Lead Generation Handbook, includes information on:
- Relationship building
- Data mining and focus groups
- Campaign strategy and execution
- Content creation for prospects
- Lead qualification, cultivation and measurement