SUMMARY: Find out what 900 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation.
This data, taken from MarketingSherpa's 2008-09 Business Technology Marketing Benchmark Guide, includes:
- Validity of open rates for emails
- Key information sources for the buying process
- Advantages of open pricing
- Fundamental factors in direct mail
- Importance of lead nurturing