SUMMARY: B-to-B marketing has undergone a revolution since 2000. MarketingSherpa has conducted tens of thousands of hours of peer-driven research in the field to produce a practical handbook that caps this transformation for you.
Download this special 22-page PDF excerpt from Sherpa’s all-new B-to-B Lead Generation Handbook. Includes six data charts and groundbreaking insights and tactics on:
- Selecting the best media buys
- Search engine marketing and SEO tips
- Using Web 2.0 promotions and videos
- How to create great content