SUMMARY: If you’re in need of some viral viral marketing inspiration, look no further. Here are this year’s inductees into MarketingSherpa’s Viral Marketing Hall of Fame.
The top entries in our fourth annual contest ranged from expensive to frugal, complex to simple. Victors include General Mills, Columbia Sportwear, VIBE Media and VeriSign. See how the campaigns worked, what they looked like and how well they performed.