May 15, 2008

Interview

Podcast: How New CAN-SPAM Rules Will Affect Marketers

SUMMARY: No summary available.

The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week. Will email marketers be affected by the new provisions when they take effect this summer?

Short answer: If you already follow email best practices, you’ll feel little impact. But listen to our podcast to find out about the changes to opt-out rules, definition of a sender and more.
http://podcast.marketingyak.com/flash/can_spam/index.ht
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(Time: 7:20 minutes)

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