WARREN, RI, April 15, 2008 – Online marketing experts from TheLadders.com, a premium job site created exclusively for the $100K+ job market, will describe their tactics for building site subscriber revenues and extending the lifetime values of members at MarketingSherpa Selling Online Subscriptions Summit on Monday, May 12, 2008, 1:45 p.m.
Michael McCurdy, Director CRM, TheLadders.com, and Leslie Semegran, Director Online, will share methods they developed to maximize customer lifetime value through strategic offer development and delivery.
McCurdy currently is responsible for email marketing communications. Before working for TheLadders.com, he worked for Match.com as Director of CRM product marketing where he was responsible for all customer touch point communications for both Match.com and Chemistry.com.
Semegran is Director Online, at TheLadders.com. Since joining the company in 2004, she has worked in acquisition, conversion and product marketing helping to grow the site to over 2 million users. Before joining TheLadders.com, she worked at TheStreet.com as a Marketing Manager.
Titled “Keep them Wanting More: Maximizing Customer Lifetime Value through Strategic Offer Development and Delivery,” McCurdy and Semegran’s presentation is just one of the many sessions to be presented at MarketingSherpa's 8th Annual Selling Online Subscriptions Summit at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008.
The MarketingSherpa event will offer the latest Case Studies on how to raise subscription sales in a recession-type economy, present market research on selling online subscriptions, and include sessions from leading online subscription marketers on tools and tactics that can improve online conversions and revenues. Selling Online Subscriptions Summit is expected to attract over 350 top executives in the paid online content and subscriber services industries.
“With a recession economy looming, it is especially important to retain existing customers. TheLadder.com’s Michael McCurdy and Leslie Semegran have been successful with their implementations,” said Eric Stockton, President of MarketingSherpa. “I'm certain the Summit participants will want to hear what they have to say and determine the relevance of applying The Ladder.com’s tactics to their own online subscription businesses.”
About MarketingSherpa MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
About TheLadders.com TheLadders.com is the world's largest online service catering exclusively to the $100k+ job market. Our job is to make the search for senior talent and senior positions quick and effective. With access to the most $100k+ job leads in one place, senior level professionals can get to the next step in their careers faster. Top recruiters value the ability to quickly and easily connect with so much qualified talent in the sales, marketing, finance, HR, legal, tech and operations industries. Founded in 2003 by Marc Cenedella, TheLadders.com has grown into the largest specialty employment website with over 2,000,000 members and over 35,000 recruiters. In addition to traditional job search services, TheLadders.com also provides a host of specialized career development resources, including a proven, one-on-one resume service; advice from career experts; customized online profiles; and e-mail alerts. TheLadders.com is headquartered in New York with offices in London. For more information, please visit www.theladders.com or www.theladders.co.uk.
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