SUMMARY: In an economic downturn, it's clear: no efforts or resources can be wasted. Marketers really need to focus on the industries, customers and regions that offer the most cost-effective ROI.
In Part 2 of our Special Report on marketing during an economic downturn, we reveal strategies that B-to-C and B-to-B marketers are using right now to improve their ROI. Includes:
- Finding more leads with low-cost tactics
- Up-selling and cross-selling to existing customers
- Getting tangible results with Web 2.0