A gloomy scenario has enveloped the economic landscape. Indeed, there’s little doubt that marketers must, at the least, deal with a downturn for a while. Historically, economic slumps have given new meaning to the words “survival of the fittest.”
Based on results of a new MarketingSherpa survey of 407 marketing professionals, businesses have already taken steps to retrench and focus their spending. Online and direct marketing tactics are replacing traditional and branding tactics. Lower-cost tactics with proven ROI will reign supreme.
“Heavier investing in direct mail and online is working well since many competitors are reducing marketing investments, and our collective share of voice is increasing our sales,” wrote one of our survey respondents.Click here to download the report: