Warren, RI, January 9, 2008—MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, will feature a session on video eMagazines at its Email Summit, February 26, 2008, at 9:45 a.m. Ken Bott, Director, Global Consulting Marketing, multi-brand and relationship marketing for IHG (InterContinental Hotels Group), will be the presenter at this advanced B-to-C breakout session.
MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami, Florida, February 24-26, and is expected to attract over 800 participants. The event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of Case Studies.
Bott's session, titled “Deploying Video eMagazines to Enhance Engagement,” will cover the most current information on using video as a tool to build loyalty program advertising. Bott will show how IHG uses video as a way to strengthen its customer relationships. The session will cover how IHG reached and retained clients with innovative relationship-building strategies.
In his position at IHG, Bott is responsible for all multi-brand global promotions, loyalty program advertising, affinity/sponsorship marketing programs and the direction of IHG’s consumer segmentation strategy. Bott holds degrees in Business Administration and Management from Embry-Riddle Aeronautical University.
“The Email Summit is known for featuring the latest techniques for email marketing campaigns,” said Eric Stockton, MarketingSherpa President. “IHG, by sharing their expertise for using video as a component of eMagazines, allows the Summit to live up to that reputation.”
is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 571,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with over 37 million members worldwide.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media.
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