SUMMARY: For marketers on a tight budget, viral marketing can be a cost-effective alternative. But execution relies on referrals and word of mouth, so it’s difficult to measure the impact.
There are places, though, where content can go to flourish. Like Digg.com -- a social media website that can serve as a launch pad for a surge in your Web traffic. Learn how Digg.com works and how to craft content that “diggers” will love to discover and share.