JACKSONVILLE BEACH, FL AND ARDEN HILLS, MN – November 7, 2007 – MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, today announced that it is acquiring InTouch, recently named to Inc. Magazine’s annual Inc. 500 ranking of the fastest-growing private companies in the country. Financial details were not disclosed by either party.
Dr. Flint McGlaughlin, director of MECLABS Group, said, “Today’s acquisition continues to assemble a new kind of company that leverages recent breakthroughs in marketing sciences. MECLABS Group now includes InTouch, a leading provider of lead generation services for the complex sale, MarketingSherpa, a research firm publishing case studies and benchmark data for marketing professionals, and MarketingExperiments, a research firm conducting real-time marketing experiments.”
Brian Carroll, CEO of InTouch, said, “In this age of automation, depersonalization, scoring and measurement, where’s the ‘human touch’ in marketing? How can we humanize the process and actually build relationships? That’s why all of us at InTouch are excited about tapping into MarketingSherpa’s practical case studies and know how, and MarketingExperiments’ online laboratory to discover what really works. Together, we can profoundly change the way people think about lead generation for the complex sale.”
About InTouch, Inc. InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools. Brian Carroll is CEO of InTouch Inc., and author of the popular book, Lead Generation for the Complex Sale (McGraw-Hill 2006). Brian is a leading expert in lead generation. He’s profiled and regularly quoted in numerous publications. His acclaimed B2B Lead Generation Blog (http://blog.startwithalead.com) is read by thousands each week.
About MarketingSherpa MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers.
About MarketingExperiments MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these various types of experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.
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For more information, contact: Greg Jarboe at 978-549-9537
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