SUMMARY: If your newsletter’s clickthrough and conversion rates aren't what they used to be, don’t immediately assume you need a radical redesign. Instead, you might simply try tweaking your ad strategy.
A membership organization focused on the size of the banner ads they were using and placement in the copy. A month after making these changes, they increased clickthroughs 70.9% and conversions 57.1%. Includes three simple steps to follow and test results.