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Sep 12, 2007
Article

New MarketingSherpa Research: 3,186 Search Marketers Reveal What Tactics Work & What Don't in SEM

SUMMARY: A big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this summer. 3,186 of you answered.

Download this special 23-page PDF report for four practical data charts, featuring new stats on:
- How much will marketers' SEM budgets increase in 2008?
- What tactic gets the highest ROI: SEO, PPC or email?
- The biggest challenges in hiring SEM staff

The PDF also includes a new eyetracking heatmap looking at how URL addresses affect ad viewing. Plus, a new way to evaluate click fraud:
Here is a link to the PDF presentation:
http://www.marketingsherpa.com/exs/Search08Excerpt.pdf

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