SUMMARY: If you think you know the best day or time to follow up on a Web-generated lead, you’re probably wrong. New research that will be revealed exclusively at MarketingSherpa’s B-to-B Demand Generation Summit next month may help rewrite the rules on when marketers should activate their sales team to get the best results.
We’re giving you a sneak peek at one marketer’s results from the study, and we guarantee that you’ll be surprised. Includes answers to:
- How many hours to wait before calling
- What time of day gets the best conversion rates
- Which day gets the most completed calls