SUMMARY: Only seven years ago, revenue at Zappos.com was a paltry $1.6 million. This year, the online shoe retailer will reach $800 million, and they expect to top $1 billion in 2008. Discover the secrets for such phenomenal growth in our interview with their CEO.
Includes answers to why:
-> They offer no-cost return shipping
-> They tested and stopped using discounts and ecoupons
-> They walked away from drop-shipping even though it produced 25% of their revenue