SUMMARY: Everyone knows that s-e-x sells. But referencing it in your email is downright tricky because of deliverability and filter concerns. One wrong word can send your email straight to the junk bin and add a black mark to your otherwise healthy reputation.
See how an online diets service started a newsletter using racier subject lines and content. Clickthroughs are averaging 92.2%, and they’re getting a surprising number of conversions for a newsletter that was meant to add a dose of fun to the sometimes mundane world of dieters.