SUMMARY: Do your marketing and sales teams work together or against one another? In many cases, office politics may be choking your results -- and your career. 80% of B-to-B marketers surveyed by MarketingSherpa last year don’t receive any feedback once a lead has been passed along.
Want to reverse the lead generation black hole? Here are seven strategies to get both sides talking, including how to:
- Model the sales/marketing funnel
- Develop a common vocabulary
- Create a closed-loop reporting process