SUMMARY: Creating and distributing white papers, webinars or other marketing materials is a huge job for your team, but the really important work starts once prospects register to access that information. You've collected their names, but how do you follow up to find the best leads and guide them through the cycle?
We have exclusive new data on why you should:
- Add a separate checkbox to your registration form for newsletter sign-ups
- Make print versions of white papers available
- Optimize press releases so the search engines see all your hard work