SUMMARY: If you are able to aggregate the right data in the right niche, you can sign up subscribers by the thousands. The key is to come up with metrics that your readership *must* have to do their jobs.
See how one publisher compiles purchasing data in the musical equipment industry and then passes it along to manufacturers for a price. Includes tips on how to:
- Survey your market and find out what they really need
- Create a product coding system if your industry lacks one
- Package your product so it becomes the market leader