SUMMARY: If you are thinking about adding user reviews to your Web site, do it now. Otherwise, you're losing out. We have exclusive new data on just how important it is to include user reviews. They are as persuasive as close friends and way more effective than so-called expert critics.
Includes four new data charts on:
- Where users prefer to get purchase decision information.
- How bad ratings affect buying decisions.
- Who uses online reviews more -- consumers over age 40 or under 40?