SUMMARY: If your company is known for one product or service among your target group, how do you go about marketing a higher-end product to busy executives higher up the chain who have less (or no!) knowledge of what you do?
See how one financial tech company developed two separate integrated campaigns -- one that targeted by company size and one that segmented by job function. They're ecstatic that segmentation has quadrupled response rates and boosted conversions 24%. Includes test results and creative samples.