SUMMARY: Find out what 1,038 B-to-B marketers in software, hardware and technology services industries revealed to MarketingSherpa about what works for lead generation.
Includes 11 new data charts and 2007 data on:
- Lead nurturing using mobile email, podcasts and RSS.
- Optimizing your homepage and lead gen offer form.
- White papers and webinars - do they still work?
- Office politics behind why the buying cycle is lengthening.