SUMMARY: If response to your print and online advertising is sagging or if you’re on a limited marketing budget, don’t despair. Let PR fill the void.
See how one marketer dumped most of their ad budget in favor of targeting journalists with a simple letter outlining their service and pointing out their similar demographics.
The tactic is working -- with PR, a blog and their affiliate network, they’re seeing 22% membership growth. And they're getting mentions in leading publications, including O, The Oprah Magazine, Consumer Reports and Redbook.