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Jun 06, 2007
Article

New MarketingSherpa Research: 4,658 B-to-B Technology Buyers Reveal What Works & What Doesn't When Marketing to Them (PDF Report)

SUMMARY: What really works in B-to-B marketing? MarketingSherpa just asked 4,658 business technology decision makers and influencers (i.e., everyone your marketing has to appeal to) what they think of marketing targeting them.

Download this special 21-page PDF report for 6 new practical data charts, featuring surprising stats on:
- Telemarketing cold calling
- Mobile email
- Podcasting

Also includes a new eyetracking heatmap revealing how prospects "see" webinar registration forms.
Click here for the PDF download:
http://www.marketingsherpa.com/exs/BusTech07Excerpt.pdf

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