SUMMARY: Last time we checked, Office Depot's ability to integrate multiple channels had their ecommerce engine humming to the annual tune of $3.1 billion. Well, that was 2004. They've since upped that number, reaching $4.5 billion in 2006. Sounds like they didn't get to be the #1 online office supplier without doing a few things right.
Let’s peek at this leading retailer’s key multichannel strategies, which are constantly being honed not only by the marketing department -- but also by the customers themselves. You see, Office Depot is all about CRM.