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May 05, 2007
Event Presentation

Presentations from: Selling Online Subscriptions Summit 2007

SUMMARY: No summary available.
Please note: These presentations are for the use of Summit attendees only. We've posted two versions of each for your convenience -- one in PDF format and one in PowerPoint format.

We regret that two speakers were unable to allow their slides to be published. So you will not see Blockbuster or ConsumerReports.org listed below. However, we thank them for presenting in person.


#1. New Paid Content Marketing Research: Stats on What Works
Stefan Tornquist and Sean Donahue– MarketingSherpa, Inc.
(PowerPoint Slides 3.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/St
fanTornquist-MarketingSherpa.ppt

(PDF Slides 888KB) http://www.marketingsherpa.com/SellingSubs07Presentation/St
fanTornquist-MarketingSherpa.pdf




#2. How to Make Each Subscriber More Profitable- Retention, Cross-Selling and Per Name Income

a. Moderator: Bill Baird- Baird Direct
(PowerPoint Slides 2.3MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Bi
lBaird-BairdDirectMarketing.ppt

(PDF Slides 840KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Bi
lBaird-BairdDirectMarketing.pdf


b. Ari Gersen- Boardroom, Inc.
(PowerPoint Slides 1.7MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ar
Gersen-Boardroom.ppt

(PDF Slides 1.1MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ar
Gersen-Boardroom.pdf


c. Josef Mandelbaum- AmericanGreetings.com
(PowerPoint Slides 952KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Jo
ephMandelbaum-AmericanGreetings.ppt

(PDF Slides 720KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Jo
ephMandelbaum-AmericanGreeting.pdf




#3. How to Increase Subscription Offer Response Rates: Email Tests
Julie Lohmeier-Zacks.com
(PowerPoint Slides 2.4MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ju
ieLohmeier-Zacks.ppt

(PDF Slides 1.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ju
ieLohmeier-Zacks.pdf




#4. How to Improve Email Blasts for Time-Limited Special Subscription Offers
Norman Miglietta, Turner Sports New Media- NASCAR.com
(PowerPoint Slides 1.3MB) http://www.marketingsherpa.com/SellingSubs07Presentation/No
manMiglietta-NASCAR.ppt

(PDF Slides 866 KB) http://www.marketingsherpa.com/SellingSubs07Presentation/No
manMiglietta-NASCAR.pdf




#5. MarketingSherpa Membership: 8 Tough Lessons Learned From Our Own Launch
Anne Holland- MarketingSherpa
(PowerPoint Slides 6.2MB) http://www.marketingsherpa.com/SellingSubs07Presentation/An
eHolland-MarketingSherpa.ppt

(PDF Slides 1.2MB) http://www.marketingsherpa.com/SellingSubs07Presentation/An
eHolland-MarketingSherpa.pdf




#6. Subscription Entrepreneur of the Year Award Presentation
Brad Fallon, Smart Marketing Inc.
(PowerPoint Slides 16.8MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Br
dFallon-Entreprenuer.ppt

(PDF Slides 3.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Br
dFallon-Entreprenuer.pdf



#7. Search Marketing Panel: PPC and SEO for Subscription Sites in 2007

a. Katie Davis- Citrix Systems, Inc.
(PowerPoint Slides 1.3MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ka
ieDavis-Citrix.ppt

(PDF Slides 1.0MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ka
ieDavis-Citrix.pdf


b. Brad Fallon- Smart Marketing, Inc.
(PowerPoint Slides 728KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Br
dFallon-SmartMarketingInc.ppt

(PDF Slides 312KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Br
dFallon-SmartMarketingInc.pdf




#8. Web 2.0- Can You Sell More Subscriptions with Blogs, Podcasts, and User-Contributed Content?
a. Anne Holland- MarketingSherpa
(PowerPoint Slides 9.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/An
eHolland-Web2-MarketingSherpa.ppt

(PDF Slides 1.2MB) http://www.marketingsherpa.com/SellingSubs07Presentation/An
eHolland-Web2-MarketingSherpa.pdf


b. Greg Jarboe- SEO-PR
(PowerPoint Slides 2.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Gr
gJarboe-SEOPR.ppt

(PDF Slides 1.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Gr
gJarboe-SEOPR.pdf



#9. How to Get More Site Traffic to Convert to Free Trial Subscriptions with Credit Card
a. Moderator: Avi Kedmi- Amadesa, Inc.
(PowerPoint Slides 531KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Av
Kedmi-Amadesa.ppt

(PDF Slides 400KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Av
Kedmi-Amadesa.pdf


b. Rick Anderson- Zip.ca, Inc.
(PowerPoint Slides 3.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ri
kAnderson-Zipca.ppt

(PDF Slides 2.8MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ri
kAnderson-Zipca.pdf



c. Ariel Yarnitsky- Speedbit, Inc.
(PowerPoint Slides 1.7MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ar
elYarnitsky-Speedbit.ppt

(PDF 1.0MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ar
elYarnitsky-Speedbit.pdf



#10. How to Use Affiliate Marketing to Extend Your Subscription Marketing Reach Online
Peter Figueredo- NETexponent LLC
(PowerPoint Slides 2.2MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Pe
erFigueredo-NETexponent.ppt

(PDF Slides 2.2MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Pe
erFigueredo-NETexponent.pdf


#11. B-to-B Panel: Selling Content to Businesses: From the Fortune 500 to Solo Entrepreneurs
a. Tom Higgins- Books24x7
(PowerPoint Slides 2.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/To
Higgins-Books24x7.ppt

(PDF Slides 1.7MB) http://www.marketingsherpa.com/SellingSubs07Presentation/To
Higgins-Books24x7.pdf


b.Nathan Potter- IDES Inc.
(PowerPoint Slides 1.4MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Na
hanPotter-IDES.ppt

(PDF Slides 672KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Na
hanPotter-IDES.pdf


c. Mike Kane and Dustin Matthews- ForeclosuresDaily.com
(PowerPoint Slides 1.6MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Mi
eKaneDustinMathews-ForeclosuresDaily.ppt

(PDF Slides 866MB) http://www.marketingsherpa.com/SellingSubs07Presentation/Mi
eKaneDustinMathews-ForeclosuresDaily.pdf



#12. How Software Companies Are Profiting By Offering Recurring Billing Services Online
Lyn Tran- Symantec Corporation and Gene Hoffman, Jr.- Vindicia, Inc.
(PowerPoint Slides 920KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ly
TranGeneHoffman-SymantecVindicia.ppt

(PDF Slides 860KB) http://www.marketingsherpa.com/SellingSubs07Presentation/Ly
TranGeneHoffman-SymantecVindicia.pdf

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