SUMMARY: After years of talk, marketers are finally jumping into mobile advertising in full force. According to MarketingSherpa data, 47.9% of consumer marketers are tracking it as a potential tactic, and 13.8% will definitely conduct a full mobile campaign or test this year.
Interested but not sure where to begin? We talked to an expert who has conducted mobile efforts for Procter & Gamble, Coca-Cola and General Motors. Includes benefits of advertising vs marketing, mobile application differences and coupon tips.