SUMMARY: Interest in viral marketing is super-hot right now. The 2007 Viral Marketing Survey just closed with 2,914 responses, 3 1/2 times more participants than last year. (Thanks, folks!)
But what the responses tell us is that, after more than a decade, viral marketing still has several bugs to work out. For instance, few viral campaigns explode online on their own -- ever. Yet, with the right approach, positive ROI figures are being attained by a considerable number of marketers in a variety of niches.
Includes 15 data charts on costs, most-used tactics, plus tips to improve your results.