SUMMARY: With publishers moving to monetize their RSS feeds, marketers have more opportunities to reach Web users who consume lots of online content but don't view many ads.
Has the RSS audience grown enough to be worth targeting? What ads work best? We put together this Special Report to answer these questions and more. Includes:
- Ad formats, costs and response rates
- RSS user characteristics
- Listing of feed advertising networks and major publishers who accept ads in their feeds