SUMMARY: Is collaborating with people in your organization on running search for an international brand giving you headaches? According to MarketingSherpa data, 35% of firms generating more than $100 million in revenue do their SEM in-house.
A Hewlett-Packard division’s paid search campaigns were in the hands of at least 16 US staffers and numerous worldwide employees who never communicated. Worse, they were unknowingly bidding on the same words.
Discover how they created a plan that lets team members communicate directly and track results. Plus, see how they increased search revenue and penetrated elusive European and Asian markets more effectively.