SUMMARY: More than 600 marketers from 19 countries are in New York today and tomorrow dissecting the hottest fad around: virtual worlds.
Why are the likes of IBM, Toyota, Dell, Coldwell Banker, Starwood Hotels and MTV Networks diving headfirst into this new channel? Are there enough users to merit the attention it’s getting? Do consumers mind seeing marketing messages?
We got the low-down from two experts and a pair of virtual-world marketers for the most up-to-date analysis of where the medium is and where it’s headed. Plus, results from a recent campaign and a handful of useful links.