SUMMARY: MarketingSherpa's 2007 Ecommerce Study was published 15 minutes ago. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, including 8 new charts:
- Ecommerce traffic generation data (including SEM).
- Useful new email stats.
- What do consumers look for on your home page?
- Do reviews improve conversions?
- Shopping cart abandonment rates for 2007.
Plus, a new eyetracking heatmap of a Best Buy category page you may find useful to share with your design team: