Mar 20, 2007

Article

Sherpa Ecommerce Study Results 2007: 1,913 Marketers & 2,449 Consumers Surveyed -- 8 Charts & New Eyetracking Heatmap

SUMMARY: MarketingSherpa's 2007 Ecommerce Study was published 15 minutes ago. Here's your official Sherpa Reader download hotlink to the Executive Summary PDF, including 8 new charts:

- Ecommerce traffic generation data (including SEM).
- Useful new email stats.
- What do consumers look for on your home page?
- Do reviews improve conversions?
- Shopping cart abandonment rates for 2007.

Plus, a new eyetracking heatmap of a Best Buy category page you may find useful to share with your design team:

http://www.marketingsherpa.com/exs/Ecom07Summ.pdf

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