SUMMARY: Spending time tweaking your shopping cart system is a wise investment. According to new data from MarketingSherpa’s forthcoming Ecommerce Benchmark Guide, 57% of marketers say shopping cart design/function tests give them the biggest ROI.
Adding product recommendations and product reviews is also worthwhile since 58% of consumers say they prefer sites that include reviews.
See how one marketer added a recommendation and customer review system to their merchandise pages and shopping cart process to get double-digit increases in conversion rates and in average orders. Plus, who won in a Google-Yahoo! search face-off?