SUMMARY: Having a booth at a trade show is a good way to meet prospects or position your company in its industry context, but a user conference will involve your customers and prospects in a peer-to-peer community -- a big club, if you will.
Attendees aren’t just coming to meet your company reps; they’re coming to meet each other. Still, it can be difficult to show the ROI from such an event.
That’s why we’ve gathered nine tips to make the most of a user conference. Includes how to plan the event, market it and get customers to evangelize your product.