SUMMARY: Are you a lesser-known brand in your field? It's tempting to think a cool podcast or viral game could make you suddenly famous.
But, Apple's 1984 Super Bowl ad aside, one single campaign won't truly impact your prospect's minds (let alone generate new business leads), no matter how cool it is.
Instead, you need a 12-month "waves of coolness" plan, with integrated marketing across multiple media (including offline). Find out how in MarketingSherpa's latest exclusive: