SUMMARY: What if you wanted to transfer the one-to-one
relationship your reps have with their customers onto your Web site? Now, what if you needed to do that for a lot of reps, like up to 600,000?
That's the boat Pattiann McAdams, Avon's Executive Director of Ecommerce, North America, was in. In our exclusive interview, see how McAdams added that and managed to build in invoicing, returns and other back-end support. Not to mention her simple-but-striking service innovation – allowing Web-based customers the chance to receive hand-delivered orders from their personal reps.
The entire initiative has been so successful after just...