SUMMARY: It seems just like yesterday when personalization was one of the hipper capabilities in Internet marketing. Even though newer buzzwords have replaced it many times over, the importance behind one-on-one communication hasn't diminished.
That's why you have to check out how one chocolate marketer took their tradition of personalizing products and put it online in master fashion. Their print-on-demand service has encouraged consumers to have fun with shopping and has increased sales significantly -- all the while empowering the field reps who work their fundraising segment.
Heady strategies, how-to, yummy results and tons of creative samples.