SUMMARY: How much do US marketers spend on paid search vs direct postal mail? How about newspaper ads vs network TV? Or email vs mobile marketing?
And what tactic is the most gargantuan spend of all? (No, it's not TV, even if you include cable.)
MarketingSherpa has created two new Charts of the Year (one for offline ad spend and one for online ad spend) to give you perspective into the real world of marketing. Prepare to be shocked at least a little: