By Anne Holland, President
Would you like to get your company featured in The Wall Street Journal? How about BusinessWeek, CIO Magazine or Ad Age? Keep reading for useful links ...
Due to reader requests, we've begun re-publishing one of Sherpa's most beloved weekly features, our PR Interviews. Each week, we ask a famous-name reporter or editor: "How can someone get a big fat mention in your publication?"
I invented this series four years ago in response to a reader survey where someone wrote in, "Just tell me how to be more famous." It was a heck of a lot of fun to produce and read these. Often, the reporters would rant about dumb things they wished PR people would not do so frequently and reveal easy ways to get more coverage.
But then we had a problem ... after 165 issues, we ran out of media outlets that most Sherpa readers cared about.
Luckily, this is one of those problems that time solved beautifully. Most media have different editors or story angles now. Plus, what with blogs and podcasts, there are more influential media outlets than ever.
So, we launched the series two weeks ago with fresh reporting and will bring you a new PR Interview for at least the next 200 weeks.
In case you missed the first one, here's how to get featured in Forbes.com:
(Open access until Tuesday, Dec. 12)
Plus, here's a link to this week's PR Interview on how to get mentioned in Stuart Elliott's hugely influential ad column in The New York Times:
(Open access until Monday, Dec. 18)
From now on, if you'd like to us to do a PR Interview on any particular media outlet that you want to be mentioned in, let Editorial Director Tad Clarke know at TadC(at)MarketingSherpa(dot)com. He'll make sure that interview is moved higher up in our calendar per your request.