SUMMARY: Even some of today's fastest-growing companies don't have their Web divisions set up the way they want or need them to be. How can you compensate if you don't have precious data on visitors because you don't have a proper analytics program?
Discover how email helps an emerging luxury retailer produce enviable results while overcoming their data deficiencies. Multiple campaigns, creative samples and open rates, clickthroughs and conversions.
Plus, a valuable lesson learned when reaching loyal-vs-VIP customers.