SUMMARY: You know podcasting has become entrenched as a key tool when companies across the marketing realm start using it.
Discover how a firm in the financial-services industry added a social platform to build content internally (wikis) and educate clients externally (podcasts). Members are putting their work commutes to good use as they gobble up information on investment regulations and compliance.
Includes tactics other professional services firms can benefit from. Plus, five tips when creating content for a financially-oriented podcast.