SUMMARY: Everyone’s talking about all of the things you can do with online video -- and why not? Once production completes and the clips are on your site, it’s essentially a 24/7 downloadable TV commercial.
But the space is becoming more competitive, and marketers will have to find ways to cut through the video clutter sooner rather than later as the medium matures.
See how one golf-club manufacturer used original programming in a blog and in merchandising to build their email database from scratch. Campaigns and results data: