SUMMARY: Let’s face it, the connection that consumers feel to a brand during staged philanthropy events is iffy at best. Those six-feet-long donation checks and cordial handshakes can come off as pretty darned dry.
Thank goodness that better ways to market in this fashion exist. What if you could acquire customers by making TV viewers and newspaper readers feel like they are experiencing something truly special?
See how one eretailer achieved gigantic ROI with a goodwill campaign heavy on local PR. Set-up instructions, tips, creative samples and results data: