Warren RI November 2, 2006 -- MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its newest report, Top 10 B-to-B Lead Generation Marketing Mistakes 2007'. The $19.95 report is available for free download until November 10th at: http://s-i45qd-1315.sgizmo.com
The "Mistakes" report has been completely revised to address the all-too-common errors many business-to-business marketers make while using the following tactics for lead generation campaigns:
- Search engine optimization (SEO) for Google and other search engines
- Email marketing and email newsletters to prospects
- Graphic and art design for advertising, Web sites, and marcom
- Public relations
- Lead registration and sign up forms
The report also briefly addresses the role of blogs, podcasting and viral marketing as part of an ongoing b-to-b lead generation campaign. Marketing professionals may download their own copies of this $19.95 PDF report at no charge until November 10th at: http://s-i45qd-1315.sgizmo.com
About MarketingSherpa
Each week 237,000 marketing professionals read MarketingSherpa's latest Case Studies and Benchmark Guides, including its bestselling 'Business Technology Marketing Benchmark Guide'.
